From left: Arnold Foote Foundation scholarship recipients Yohan Lee and Odile Blake; the Honourable Arnold Foote, OJ, CD, JP; scholarship recipient Kevoy Jackson, and Professor Hopeton Dunn, director of the Caribbean Institute of Media and Communication (CARIMAC); at the recent presentation ceremony, held at CARIMAC, UWI, Mona.
On Thursday, September 4, 2014, the Honourable Arnold Foote, OJ, CD, JP handed over cheques totalling $1,050,000 to three outstanding CARIMAC students enrolled in the Bachelor of the Arts (BA) Integrated Marketing Communications (IMC) programme for the 2014-2015 academic year.
Odile Blake, Kevoy Jackson and Yohan Lee have each received $350,000 towards tuition, books and miscellaneous charges.
All students of the BA IMC programme moving from first year to second year or second year to third year with a 3.5 grade point average or higher are eligible for scholarship entries each year.
J.J. Foote, chairman of the Arnold Foote Foundation, explained that the presentations and submissions made by the 2014 applicants of the inaugural scholarship were exemplary. “There were two slots, but the standards were so high that we extended the scholarships to three,” he said.
Professor Hopeton Dunn, director of CARIMAC, commended the foundation and made an appeal to the private sector.” The BA IMC is a three-year programme that brings convergence of thoughts, processes and techniques in communication. It also responds to the international trend in combining traditional marketing with social marketing imperatives. The main elements in the programme are public relations, social marketing, advertising and E-commerce.